After popular demand, Kraft has announced it has removed artificial preservatives from its American cheese singles. This comes shortly after the company announced it would remove artificial coloring from several of its Mac & Cheese products.
This is welcome to many Americans who wish for a more natural diet. The individually wrapped singles are found in millions of homes across the country. According to Kraft, nearly 4 in 10 households buy the product.
"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," said Brian Gelb, Senior Associate Brand Manager, Kraft Foods. "Kraft is excited to deliver the same great tasting American cheese it always has with KRAFT Singles – always made with real cheese, milk and no artificial flavors – and now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it.
The singles with no artificial preservatives are already available in most grocery stores; they include the American and White American varieties, but not the 2% milk varieties.
Several companies are renovating their recipes because of public pressure. Last week Subway said they’d remove a chemical in their bread that is also found in yoga mats.