Breast Exams - MomsEveryday

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LEAD IN:
BREAST CANCER IS THE SECOND LEADING CAUSE OF CANCER RELATED DEATHS IN WOMEN. AND WHILE EARLY DETECTION INCREASES CHANCES OF SURVIVAL BY UP TO 90%-- ONLY 25% OF WOMEN PERFORM SELF BREAST EXAMS. AS PAM TAUSCHER TELLS US IN THIS MOMSEVERYDAY REPORT… AMAZING NEW TECHNOLOGY MAY INCREASE THOSE NUMBERS.
TRT: 1:46

CG:
:01-:05
Dr. Carla Pugh
Founder/Chief Scientific Officer 10 Newtons

PKG:
Dr. Carla Pugh
Founder/Chief Scientific Officer 10 Newtons
9:45 People want to know how to do the self breast exam regardless of recommendations and if they're going to do it they want to know what's the correct technique.

Dr. Carla Pugh has studied that technique for 17 years...

3:37
everyone does it differently but the most important factor is the amount of force that you use when you're doing the exam or palpation pressure to use medical terms..

And In scientific terms that force is measured in Newtons… and Dr Pugh realized the only way to know if you’re using enough Newtons of force is to feel it for yourself. So, she invented the BEST touch simulator…. a revolutionary new tool to teach breast exam technique… On a life like model…

10:30
All of those models have a sensor on the bottom on the rib cage or what we call the chest wall of the model… and when you’re touching you get real-time feedback as to where you're touching it with how much pressure so the programming starts with doing an exam and then there's this iterative training and feedback that says press harder or you're doing it correctly.

Each breast has a hidden lesion -- the challenge is to find it--and identify the spot on the computer..

11:00
within 10 minutes max-- 5 minutes for most people who didn't get it right in the beginning they're able to figure out wow okay I didn't know that that's how I was supposed to do it.

STAND UP:
10 NEWTONS ALSO USES THE SIMULATOR AT MEDICAL CONFERENCES TO BOTH TRAIN ON TECHNIQUE AND ALSO LEARN FROM THOSE WHO PERFORM SUCCESSFUL EXAMS EVERY TIME. THAT RESEARCH HAS SHOWN THAT USING A LINEAR PATTERN RATHER THAN CIRCULAR ONE IS MORE SUCCESSFUL IN FINDING LESIONS. FOR MOMSEVERYDAY I”M PT

ANCHOR TAG:
TO LEARN MORE ABOUT THE SIMULATOR CHECK OUT THE LINK AT MOMSEVEYDAY DOT COM.

Click here to download the package.

Click here to download the script.

Click here for the web story.