Walmart’s Talking Holiday Toys Survey Reveals That Kids Will Do Almost Anything for Their Holiday Toys…Except Eat Spinach
Survey Finds Parents Choose Holiday Toy Destination Based on Low Prices
BENTONVILLE, Ark. – Kids are willing to do almost anything to get the toys they want for Christmas--except eat spinach. A Walmart-commissioned survey of children ages 3 to 11 also found that kids believe their behavior impacts what they'll find under the Christmas tree, they're sneakier than most parents suspect, they'll ask for the toys they want over and over and there's a good chance their nagging will work.
“The survey reflects what we are seeing in our stores. Parents are intent on fulfilling their kids’ holiday toy wish lists and at the same time, are looking for the most affordable options,” said Laura Phillips, senior vice president of toys, seasonal and celebrations, Walmart U.S. “As the largest seller of toys in the U.S. we have a unique ability to leverage our size and scale in a way that meets those needs and helps parents deliver a Christmas to remember.”
Walmart’s Talking Holiday Toys Survey, which polled 1,009 children between the ages of 3 – 11 and their parents, also discovered:
“We have seen that educational toys – including kids’ tablets – are one of the most popular categories this year,” shared Phillips. “To meet this demand, we have significantly increased the quantity of educational tablets in our stores and are adding new products throughout the season. This is just one example of how we’ve worked closely with our suppliers to help ensure we have the toys both kids and parents want.”
In addition, as part of Walmart’s Toyland Tuesday toy rollback program, where Walmart has been rolling back prices on toys every Tuesday beginning in October, the retailer is offering parents the opportunity to vote on their toy savings. On Dec. 6 parents can choose between two toys to go on rollback the following Tuesday.
For more on Walmart’s Talking Holiday Toys Survey, please visit news.walmart.com/holidaytoys.
The “Walmart Talking Holiday Toys Survey” was conducted by GfK Public Affairs & Corporate Communications utilizing GfK’s KnowledgePanel. The survey polled 1,009 children between the ages of 3 –11 and each child’s parent in September 2012.
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