Have you seen the new ad put out by Proctor and Gamble in honor of mom? You will if you watch the Olympics this summer.

It depicts a mom (any mom) who spends hours with a child on an extracurricular activity and sees the results in the success of that child as an Olympian!

At the end of the ad the Olympian embraces the tearful mom - a big thank you to mom.

I know a lot of moms in real life who spend countless hours with their children doing just that. They may not have Olympic dreams but these moms drive their kids from activity to activity every day. Whether it's sports, music lessons, speech teams, dance lessons - you name it.

Moms make it possible for kids to enjoy their activities and are so important to their children's success. They give up a lot of their time and money to their children's activities.

But why do we do it? Well, kids learn discipline, rules and structure from these activities. They help build self-esteem. Some studies show children who are involved in a structured activity of some sort do better in school.

How much activity is beneficial? Opinions vary. I think that's up to each family to decide. But one thing is sure: moms deserve a big thank you!