Address: 327 Hershberger Road NW Roanoke, Virginia 24012 View Map
Phone: (540) 265-2100

About Us

Friendship brings together award-winning care, innovative treatments, diverse living accommodations, and specialized rehab and therapy services. Located in Roanoke, Virginia, the heart of the Blue Ridge mountains, we empower those we serve to believe in living better.

Since 1966, Friendship has provided a friendly, safe, and comfortable place for our residents to live healthier, fuller lives. From the recovery expertise of Friendship Health to the thriving community of Friendship Living, we founded Friendship to offer our community the resources and support they need to enjoy the lives they deserve.

We’re grateful for the awards we’ve won for our service. We’re proud of how we’ve expanded to multiple campuses in the Roanoke area. But the most valuable reward for our work is observing how each of our residents lives better. With every smile, every step, and every celebration of a new day, we’re thrilled at how far Friendship has come—and we can’t wait to show you what’s next.



Friendship Living

Your life is in motion, and we want to keep you going—through changes, through aging, through recovery, and through whatever else life brings. At Friendship Living, you can count on us to be your partner in choosing the kind of support your lifestyle needs. Plus, with monthly leasing and no-buy-in requirements, Friendship lets you keep your financial freedom and continue doing the things you love.

Friendship Health

True health is more than not being sick—it’s a life full of movement, energy, and embracing change. At Friendship Health, we want to be your partner in helping you regain your health and well-being, whether that means recovering from surgery, tending to an injury, personal care assistance of daily activities, or relearning skills.

Friendship Health has some of the best inpatient and outpatient services in the Roanoke and New River valleys, all thanks to the award-winning care of our staff. As you journey toward better health, we want to be your partner moving forward. With our immediate nursing care, palliative care, and memory care programs, we will help you find out which of our award-winning services are right for you.

Friendship Foundation

We created the Friendship Foundation to give back to charities and causes in the communities where we do business. Our Charitable Care Contributions Committee oversees our giving to ensure we make the greatest impact in the areas where our employees, residents, and patients live and work.

If you would like to nominate a charity or cause for the Friendship Foundation to support, here are our guidelines:

  • We specifically focus on programs benefiting seniors, education, health and human services, and arts and culture.
  • We prioritize organizations in which Friendship employees and board members currently volunteer or express interest.
  • We contribute to both operating budgets and capital campaigns.
  • We support organizations for one year at a time (with the exception of multi-year campaign pledges). Recipients may reapply on an annual basis.
  • We allow our gifts to be used as challenges for possible matching gifts.
  • We prefer recipient organizations which recognize the Friendship Foundation through public relations, advertising, and community exposure.



Wellness Services

Wellness is more than just not being sick. To support you in living the healthy life you deserve, we offer a variety of strength, cardio, and balance programs for all skill levels. Whether you’re recovering from an injury, maintaining your existing health, or pushing toward a new fitness goal, our exercise classes will keep you motivated and feeling great.





Assisted Living

Your life follows its own path, and we want to keep you on it. Our skilled staff of therapists and nurses can support you with the level of care that fits your lifestyle.

We’ll work with you to create a specialized care program that could include  transportation for running errands or help monitoring your medication. In our vibrant community, you and your loved ones can feel at ease knowing our onsite health specialists are available for emergencies. Plus all care plans get full access to the amenities at Friendship Living.

Regardless of your situation, we offer support to help you remain self-reliant while accommodating  limitations. Explore our variety of floor plans, support programs, and treatment options to find the right fit. At Friendship, your days belong to you—we’ll help you make the most of them.  Apply here.

Independent Living

At Friendship, independence doesn’t mean being alone—it means the freedom to live the life you choose in a thriving and supportive community.

  • Find the right place for you in the 26 different floor plans for our apartments.
  • Enjoy a social community without worrying about maintenance or security.
  • Live minutes away from the Roanoke Valley’s best shopping, dining, and entertainment.
  • Let our transportation service take you where you need to go without the stress of driving.
  • Support your active lifestyle with our award-winning therapy, on-campus pharmacy, and healthcare services.
  • Contact our home care team if you ever need help to maintain your independence.

It’s time to live the life you deserve without worrying about the details. Schedule a tour of Friendship today, or apply here.

Home Care

Life is filled with changes. When you face new challenges, we at Friendship are here to help you handle these changes on your own terms and in your own home.

Our professional staff of certified or trained nursing assistants will support you or a loved one through whatever physical challenges you face—24 hours a day and 7 days a week, including holidays. Whether you live at home, in an apartment, or in the hospital, you can be sure you or your loved one has a dependable, caring person ready to help.

We’ll work with you to tailor a unique plan for home care, giving you or your loved one occasional or ongoing assistance. Services are scheduled in 2-to-24 hourly increments, giving you flexible help with tasks like:

  • Laundry, folding and ironing
  • Dog walking
  • Companionship
  • Taking out garbage
  • Making beds and changing linens
  • Light housekeeping (dusting, vacuuming, dishes, etc.)
  • Organize and clean closets
  • Meal preparation and prepare future meals
  • Transportation and help for errands, shopping or doctor appointments
  • Bathing, dressing, and hygiene

Friendship Home Care is licensed with the Commonwealth of Virginia and available through private pay or private insurance. To learn more about our home care services or to schedule an introductory nursing assessment, call us at (540) 265-2194.

The Feinour Center – Adult Medical Day Care

Monday-Friday, 7:30 am – 5:30 pm
(540) 283-4433
324 Hershberger Rd.
Roanoke, VA 24012

Many caregivers and families feel their options for caregiving choices are limited to long-term care placement, becoming a full-time caregiver, or engage home care services.

The Feinour Center Adult Medical Day Care offers a more affordable opportunity for daytime care for family members who can no longer stay home alone safely.

Licensed through the Department of Social Services, we offer well-deserved respite for families caring for their loved ones. Our services also provide benefits such as:

  • The ability to continue working with peace of mind
  • More personal time for family caregivers
  • Family caregivers support groups
  • Information and referral
  • Relief from worry and anxiety

The Feinour Center provides a safe, nurturing, and healthy environment that promotes overall wellness. Our team celebrates the value of each individual through activities that are tailored to their interests and meeting social, physical, and cognitive needs:

  • Music
  • Group outings
  • Art and creative expression
  • Tai chi and full body exercises
  • Games for memory stimulation
  • Faith-based programs
  • Cooking
  • Learning and guest lectures
  • Snacks and a nutritious lunch

Composed of our director, recreation therapist, nurses, and nursing assistants. our team provides:

  • Medication management
  • Memory stimulation
  • Nutritious prepared meals
  • Monthly health assessments
  • Daily health monitoring
  • Assistance with daily care needs
  • Comprehensive individualized plan of care
  • Dementia care
  • Health and wellness activities
  • Post-hospitalization recovery
  • Physical, occupational, and speech therapy services are available


  • Flexible schedule options from hourly to all-day participation
  • Transportation assistance program available for those who qualify
  • We accept most major insurance plans and Medicaid

Our team would enjoy meeting you and seeing how we can meet your needs. Use the links below to contact us or to complete the forms for acceptance into the program.

Contact Us | Application Form | Activities