Address: 2702 International Ln #112 Madison, WI 53704 View Map
Phone: (608) 268-2221

About Us

For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust.  In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at  The Council of Better Business Bureaus is the umbrella organization for 114 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation. 



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Better Business Bureau of Wisconsin FAQ

Q: What are BBB standards against which businesses are evaluated to qualify for accreditation?
The BBB Standards for Trust are a comprehensive set of best practices for how businesses should treat the public in a fair and honest manner.

Q: Does BBB report only on accredited businesses?
No. BBBs review accredited and non-accredited businesses alike. Reviews only note a business's accreditation status.

Q: Do BBBs monitor BBB Accredited Businesses for continuing compliance with standards?
Yes. Every BBB Accredited Business is monitored for continuing adherence to BBB standards.

Q: What is BBB’s Rating System?
The BBB grade is based on BBB file information about the business. In some cases, a business’s grade may be lowered if the BBB does not have sufficient information about the BBB despite BBB requests to the business for the information. Find more information about our rating system here.

Q: Can BBB recommend a reputable business for me to deal with?
Our basic policy is to refrain from recommending or endorsing any business, product or service. This is done to ensure continued public trust in our fairness.

Q: How do I file a complaint?
Start with our online complaint form at:

Q: What do BBBs do besides resolve customer complaints?
BBBs do a lot more than help settle disputes. Through the support of their accredited businesses, BBBs work for a trustworthy marketplace by maintaining standards for truthful advertising, investigating and exposing fraud against consumers and businesses and providing information to consumers before they purchase products and services.

Q: What if I think someone has tried to scam me?
Check out our Scam-Stopper website at:

Q: Does BBB report on private and small claims court actions against businesses?
Yes, certain ones. BBB reports on actions against businesses and/or their principals brought by government agencies that involve legal or regulatory violations that are relevant to consumers. This information can be found in BBB Business Reviews.

Q: If BBB funding comes from businesses, how does the organization ensure fairness to consumers?
BBB’s value to the business community is based on our marketplace neutrality. Our purpose is not to act as an advocate for businesses or consumers but to act as a mutually trusted intermediary to resolve disputes and provide information to assist consumers in making wise buying decisions. Businesses have supported BBB for more than 90 years because a trustworthy marketplace is in everyone's best interest.

Main Office
10101 West Greenfield Ave, Suite 125 Milwaukee, WI 53214

Map Location
NE Wisconsin Regional Office
1047 North Lynndale Drive Suite 1a Appleton, WI 54914

Map Location