Toys That Make Kids Think

Lance Schwartz

Here's a unique concept. Toys that are not only fun to play with, they actually teach kids a lesson. It's a simple concept a family has turned into into big business.

The timing couldn't have been better for Mark Carson. Back in 2002, his son inspired him to start a computer-based business that has since become the largest on-line specialty toy store in the world.

Mark loves to make children think while they play. It's been his passion ever since his son got a magnetic construction set for his 10th birthday, "It was a really small set, but he really loved them and I just kind of took note that weekend that he just wouldn't put them down." Mark's son Adam searched the Internet for a bigger set, "He couldn't really find many on-line. So he said half joking, 'Hey Dad, we oughta set up a web site and sell these things,' and I was kinda like 'Hmmm, that's all it took!"

Mark's wife Karen says the Fat Brain Toys website was launched on Halloween of 2002, "We went trick or treating and came back and we were like, 'We got an order!'"

Since then, they've gotten orders from more than 120 countries around the world. Karen says, "One of the things I love about the things we do and the products we sell are they are so interactive with the parents."

Many of the 6000 toys available are developed by Fat Brain employees. Mark says, "My definition of educational are toys that are really teaching children just by playing with them."

The holidays are a very busy time at Fat Brain Toys. Their staff balloons up to 170 people and Mark says they send out as many as 7,000 Christmas presents every day.

For more information please visit Fat Brain Toys



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