Address: 632 Grand Canyon Drive Madison, WI 53719 View Map
Phone: (608) 833-7177

About Us

The Wisconsin Beef Council is a producer-funded, producer-directed organization dedicated to building demand for beef and veal through promotion, consumer education and research.

The Wisconsin Beef Council works with educators, dietitians, home economists, restaurateurs, meat managers, nurses, physician assistants, and various other thought leaders to strengthen beef's position in the marketplace and to maintain and expand domestic and foreign markets and uses for beef products.

We serve as a resource for recipes and information to Wisconsin consumers of beef.


Information for Moms

Why Beef is Important in the Diets of Children
In addition to great taste, lean beef is an excellent or good source of nine essential nutrients important to the development of healthy brains and bodies in children.  Click here to learn more!

Kid-Friendly Beef Recipes
We know how picky kids can be when it comes to food, because we have them ourselves. Try some of our easy and nutritious "kid-approved" beef recipes.  Click here to learn more!
Beef Nutrients Aid Healthy Growth & Development
The nutrients in beef are essential for healthy growth and developmnet. For example, children who don't eat enough lean beef may be missing out on key nutrients like iron and zinc.  Click here to learn more!
Lean Beef and Heart Health
You can feel good about loving beef because research shows naturally nutrient-rich lean beef can be an important part of a heart healthy diet.  Click here to learn more!
29 Ways to Love Lean Beef
With more than 29 cuts of beef that meet government guidelines for lean, it's easy for Americans to enjoy a variety of healthful meals that include nutrient-rich lean beef.  Click here to learn more!